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Promote Your Next Event With These 2 PPC Tactics
One way many companies aim to drum up new leads and generate interest in their company is by holding an event. For example, webinars have taken off in recent years as a great way to find fresh new...
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The World According to SEOs
The mega-advancement of computer technology in the 21st century has honed the competitive edges between businesses to an unprecedented sharpness. Whether it’s “Mom and Pop” corner stores or huge...
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Three Ways to Incorporate Email Into Your SEO Marketing Strategy
While it may not be immediately obvious why email is such an important part of search engine optimization (SEO), there's no denying that there's an important connection between the two. It's true that...
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Ways Multi-Location Businesses Can Increase Their Presence in Local Searches
Helping local businesses with their search marketing strategy is difficult. However, those of us that assist businesses with hundreds, in some cases thousands, of locations understand that the task...
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Why Tell When You Can Show? The Power of Online Video
For many marketers, conversion rate is a critical metric when it comes to proving value. After all, the number of people converting is usually an easy method to see whether your marketing tactics are...
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Why You Want Bad Reviews
You may believe that bad reviews can mean the end of your business. However, I have a story of a very upscale business that actually killed themselves by trying to discourage bad reviews. What Business...
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What percentage of my gross revenue should I be spending on marketing?
Well it’s an interesting question and one that I was recently asked by a potential client. The last time I looked it was around 5%. The problem is that most SME businesses and start-ups fail to...
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4 Tools To Save You Time Managing Social Media
Do you struggle to find enough time to manage all your social media accounts? And when you do get on to it, do you find yourself spending hours at a time and wondering where your day went? Managing...
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How to Get Your Online Store Ready for the Holiday Season
Ecommerce sales are not just big business in Australia - they are HUGE. Online shopping is poised to rake in nearly 5 percent of the total retail-based sales nationwide for 2015 - and the holiday...
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How to Generate Leads on LinkedIn
The true value of LinkedIn as a lead generating powerhouse is oftentimes not fully realised, if realised at all. Being the only truly professional social networking website it provides an amazing...
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